Levallois-Perret, October 15, 2020. Micropole, an international consulting and innovative technologies group specializing in Data & Digital Experience, has been awarded the Gold prize in the "e-commerce" category at the Grand Prix Stratégies du Digital on behalf of its agency WIDE Switzerland, and the Bronze prize in the "digital design - webdesign" category at the Grand Prix Stratégies du Design.
Partner for many years of the Amer Group (Salomon, Wilson, Arc'téryx, Suunto...), WIDE was entrusted at the beginning of 2018, by the Salomon brand, with the migration of the historical "in-house" CMS to a more flexible and scalable Drupal 8.
Launched in less than 9 months, in 16 countries that have gained autonomy for their local needs, this new platform is a huge gas pedal for the digital and e-commerce teams. Since then, the SALOMON and WIDE teams have continued their momentum, continuously optimizing the global digital experience, drawing on all the agency's expertise.
This year, WIDE has received a double award for excellence in e-commerce and design from Stratégies, the leading magazine for communications and marketing professionals: its "All for one" concept wins Gold in the top e-commerce category, and Bronze for its artistic approach.
"All for one" is a unique project, offering a complete digital ecosystem to the outdoor sports brand. WIDE has contributed to the realization of the e-commerce platform, online and off-line campaigns, CRM management, and the realization of visual content for social networks. All this allows to offer the brand's audience a coherent and creative user experience, serving the business, with visible results on the engagement of targets, especially women.
"We're all the prouder of these awards because they reward a mission that was initially intended to be technical, and has evolved into a collaboration, much more transversal, on the creation of a global experiential coherence between site and campaigns."
"These awards consolidate our position as the benchmark for e-commerce in Europe, and above all reward the excellent work of the teams involved in the project, both on the customer and agency sides."
