Luxury & Retail

For several years now, consumption patterns have been changing and the Covid-19 health crisis has accelerated this transformation. Consumer expectations are evolving and the retail and luxury sectors, although with very different codes, must question their commercial strategy and be more agile in order to guarantee their competitiveness.

They are facing more and more demanding customers who are looking for unique experiences that play on the senses and emotions. This is particularly true for the luxury sector where the customer is looking for an individual and personalized experience, which creates a feeling of intimacy with the brand. To achieve this, it is necessary to know the expectations and preferences of each and every customer.