Levallois-Perret, December 17, 2020. WIDE, the digital agency of Micropole, an international consulting and innovative technologies group specializing in Data & Digital Experience, was awarded Bronze in the "Digital / mobile: sites and mini-site" category at the Grand Prix Stratégies du Luxe.
In winning the Bronze award, WIDE was recognized by Stratégies for the implementation of the new international digital platform for Hennessy www.hennessy.com, available in 140 countries around the world.
"This platform is the strong arm of a new digital strategy for the House, aimed at developing a more direct relationship with consumers on a local scale, and at the same time reflecting its dimension as a global brand."
A new strategy data driven putting the customer at the heart of the reflection to generate engagement, through new paths, new content and new services.
A modular design, a robust and adaptive technological base, a dynamic recommendation engine and a customer knowledge approach form the basis of a system capable of adapting to the different contexts and priorities of local markets and their consumers.
"We are proud of this recognition, which rewards the excellent relationship between the House and the agency, the excellence of the work carried out, and the commitment and collective intelligence of the WIDE teams. This new project reflects our ambition to combine data, design and technology to enhance the performance of the customer experience".
The Hennessy and WIDE teams work together on a daily basis and challenge each other to enrich and optimize this platform in a continuous improvement process.
WIDE has helped enhance the image of Hennessy, make the user experience more fluid, generate engagement through a personalized approach and develop customer knowledge.
