Micropole co-founds the "Master Data Alliance", a unique collaboration in the fields of Mdm & Pim

A strategic alliance of four Stibo Systems partners to support companies in their digital transformation

Levallois-Perret, May 14, 2020. Micropole, an international consulting and technology group specializing in Data & Digital Experience, today announced the launch of the "Master Data Alliance" alongside Sigma IT, YellowGround and msg, a collaboration focused on Master Data Management (MDM) and Product Information Management (PIM).

With the intensification of multi-channel business strategies, enterprise master data management is recognized as a major challenge for companies. To support the implementation of these strategies on a broader scale, four of Europe's most experienced consulting and technology companies - Sigma IT, YellowGround, msg and Micropole - all partners of Stibo Systems, have decided to form the Master Data Alliance.

"As partners of Stibo Systems and knowing our respective businesses, we have found that we share many common practices and challenges. With the benefit of our proven experience in MDM/PIM, this alliance allows us to strengthen our offer to support our customers in their global transformation," said Jean-Christophe Picou, Partner Data Governance Consulting at Micropole.

This unique alliance is designed to build, promote and offer their joint customers increasingly advanced and competitive multi-domain master data management (MDM) and product information management (PIM) solutions and services.

This collaborative framework will allow Micropole, Sigma IT, YellowGround and msg to ensure local coverage in 11 countries in Central Europe and Scandinavia, and in 6 different languages. The four companies have more than 90 dedicated experts and have already completed more than 100 MDM and PIM implementation projects.

"With the Master Data Alliance's pan-European reach and expertise in MDM and PIM, we can help international companies that often want a mix of local partnerships, global business knowledge, strong project management experience and a good understanding of local and corporate culture," said Fredrik Larsson, Business Unit Manager at Sigma IT.

The four companies, which have 20,000 employees and are present in 25 countries, aim to pool their know-how, resources, expertise and passion to increase their ability to execute their customers' PIM and MDM projects.

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