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Data: a strategic issue at the heart of the business

Leveraging data helps companies stay competitive and ensure future growth. And companies know it. In fact, companies around the world are devoting significant resources to new technologies to gain a competitive advantage.

But are they making the necessary investments to achieve their goals? And are they aware that Data is not just about technology?

Samuel Descroix, Data Thinking Partner at Micropole, answers these questions and gives us his analysis.

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