Micropole, a European company specializing in Business Intelligence, Web & IT, ERP and CRM, has joined forces with the WIDE agency to expand its digital communication offer. digital communication.
As part of its development plan, Micropole's ambition is to open new activities to complement its current offerings. The group is therefore looking for external growth operations that correspond to its strategy, i.e. companies with a specialist and added value positioning.
On the strength of its extensive experience in the field of e-Business, Micropole is acquiring a majority stake in the French communications agency WIDE, which employs around ten people and has a turnover of €1 million.
Founded in 2005, WIDE is a communication agency whose mission is to accompany the development of brands by imagining devices that combine creativity and marketing strategy. As a 360° agency, it offers a complete range of services that meet today's challenges: identity, communication and digital marketing.
With its brand expertise, it develops online strategies that both take into account business issues and reinforce the brand's DNA.
Today, WIDE accompanies Clarins, La Société Générale, Total, L'Oréal, Adidas and the British ready-to-wear brand New Look on the Internet.
" This merger with the Micropole group will enable us to acquire the capacity to deploy larger-scale digital systems and to support our clients internationally. We will also be able to offer Micropole's clients a reflection on their brand and e-marketing solutions in order to improve and optimize their image as well as their customer relations," add Gérald Rougerie and Hortense Rufenacht, partners of Agence WIDE.
" By positioning itself on the new issues facing brands, Micropole is pursuing its web development by adding an e-marketing component to its e-commerce and CRM offers. This merger allows us to offer our clients high-level support (positioning, winning and loyalty) and control of their image across all communication media (digital, point-of-sale communication, operational marketing, advertising, etc.)", says Christian Poyau, CEO of Micropole.
