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Grands Prix Stratégies du Digital & du Design 2020 : Wide Suisse wins gold in the "E-Commerce" category and bronze in the "Digital Design - Webdesign" category with Salomon

Levallois-Perret, October 15, 2020. Micropole, an international consulting and technology group specializing in Data & Digital Experience, has received on behalf of its agency WIDE Switzerland the Gold Award in the "e-commerce" category at the Grand Prix Stratégies du Digital and the Bronze Award in the "digital design - webdesign" category at the Grand Prix Stratégies du Design.

Partner for many years of the Amer Group (Salomon, Wilson, Arc'téryx, Suunto...), WIDE was entrusted at the beginning of 2018, by the Salomon brand, with the migration of the historical "in-house" CMS to a more flexible and scalable Drupal 8.

Launched in less than 9 months, in 16 countries that have gained autonomy for their local needs, this new platform is a huge gas pedal for the digital and e-commerce teams. Since then, the SALOMON and WIDE teams have continued their momentum, continuously optimizing the global digital experience, drawing on all the agency's expertise.

This year, the WIDE agency has been doubly rewarded for its excellence in e-commerce and design by Stratégies, the leading magazine for communication and marketing professionals: its "All for one" concept wins Gold in the "e-commerce" category and Bronze for its artistic approach.

"All for one" is a unique project, offering a complete digital ecosystem to the outdoor sports brand. WIDE has contributed to the realization of the e-commerce platform, online and off-line campaigns, CRM management, and the realization of visual content for social networks. All this allows to offer the brand's audience a coherent and creative user experience, serving the business, with visible results on the engagement of targets, especially women.

"We're especially proud of these awards because they recognize a project that was initially technical, but which has evolved into a much more cross-functional collaboration on the creation of a global experiential coherence between the site and the campaigns," says Mathilde Laisney, consulting director in charge of the account at WIDE.

"These awards confirm our position as a benchmark for e-commerce in Europe, and above all reward the excellent work of the teams involved in the project, both on the client and agency sides," said Fabrice Perrin, CEO of WIDE Switzerland.

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